Brand Marketing Manager, AWC Digital Studios

**Brand Marketing Manager at Alo Yoga in Beverly Hills, California** **What you'll do** - Lead development and execution of integrated brand marketing campaigns - Partner cross-functionally with Influencer, Social, Paid Media, PR, and CRM teams - Own and evolve the Alo Wellness Club College Program and Gen Z ambassador strategy - Build culturally relevant marketing initiatives positioning AWC within wellness culture **What they're looking for** - Experience in brand marketing with focus on Gen Z and Millennials - Deep understanding of digital culture, creator ecosystems, and emerging wellness trends - Ability to translate cultural insights into scalable marketing programs - Strong experience in cross-functional collaboration and campaign execution **Details** - Location: Beverly Hills, California - Type: Not specified - Salary: null

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